Passionate about creating awesome products

At the core of every development cycle

Envisioning a product which fulfils customers needs and helps achieving business goals can be challenging. It's all about collaboration with stakeholders and discovering the right problems. But just solving stakeholder problems is not the be-all of Product, it's about outcome - measurable changes at the intersect between customer pains and organizations (business) strategy and objectives.

Despite good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use and no one buys. It doesn't have to be that way. Techniques like agile & design thinking help in identifying what is valuable to users, creating a strong shared perspective and deliver incrementally. Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.

Get in touch

Drop me a note on LinkedIn: https://www.linkedin.com/in/sergemulders/ or via mail: serge@setec.nl